Jarratt Rouse
Professor Vandermey
English Composition
September 12, 2012
Viewers Make Meaning
Viewers, individuals that look, are interpellated by the images as part
of a shared social group in order to create meaning and understanding. In the production of images the
producers’ intended message is rarely analogous to the viewers’
interpretation. Their
interpretations are subject to judgments and are assigned value through the
concepts of aesthetics (beauty and style) and taste (cultural background). These values can be combined in the
theory of habitus where viewers obtain their meaning through a set of
dispositions such as their career, their education, and their social class.
Hegemony focuses on when the
ideologies from these dispositions can be seen more as an object of struggle
rather than an overpowering force when viewers are creating meaning.
Viewers decode encoded images when they create their meanings as
well. Transcoding and bricolage
are put to action when words are used in new ways and commodities are used for
unintended practices.
Appropriation finds its meaning in these two approaches and uses other
images, shifts their focus and changes the meaning.
Viewers create their meaning not only through their ideologies but with
the help from their social class and in manipulating messages to be their
own.
Professor Vandermey
English Composition
September 12, 2012
Viewers Make Meaning
Viewers, individuals that look, are interpellated by the images as part
of a shared social group in order to create meaning and understanding. In the production of images the
producers’ intended message is rarely analogous to the viewers’
interpretation. Their
interpretations are subject to judgments and are assigned value through the
concepts of aesthetics (beauty and style) and taste (cultural background). These values can be combined in the
theory of habitus where viewers obtain their meaning through a set of
dispositions such as their career, their education, and their social class.
Hegemony focuses on when the
ideologies from these dispositions can be seen more as an object of struggle
rather than an overpowering force when viewers are creating meaning.
Viewers decode encoded images when they create their meanings as
well. Transcoding and bricolage
are put to action when words are used in new ways and commodities are used for
unintended practices.
Appropriation finds its meaning in these two approaches and uses other
images, shifts their focus and changes the meaning.
Viewers create their meaning not only through their ideologies but with
the help from their social class and in manipulating messages to be their
own.